CollegeDekho.com - Lead - Search Engine Optimization

Who are we looking for:

We are looking for a smart and dynamic Marketing professional who will be responsible to Lead the SEO for our organization, and if needed take the lead on delivery for some of our clients as well. The successful applicant would thrive on a challenging role, and have the superpower of having a sharp analytical mind that is creative and can deliver measurable results. We would like to invite people who have worked in or would like to work with progressive organizations, as part of a successful team to come and join us.

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You- ll also oversee paid search campaigns to ensure their success.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability.

If you think you would enjoy working in a fast-paced, hyper-growth organization, you are the right person for us.

What would you be expected to do:

1. Developing and implementing effective search engine optimization (SEO) strategies

2. Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities

3. Managing offsite and onsite optimization projects and reporting on performance

4. Develop and execute successful SEO strategies

5. Manage team of SEO Specialists

6. Conduct keyword research to guide content teams

7. Review technical SEO issues and recommend fixes

8. Optimize website content, landing pages and paid search copy

9. Direct off-page optimization projects (e.g. link-building)

10. Collect data and report on traffic, rankings and other SEO aspects

11. Work with social media and PPC teams to optimize campaigns

12. Keep abreast of SEO and integrated marketing trends

Successful Candidate would have the following:

Functional Competency:

- Proven experience as SEO Manager, SEM Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)