Collegedekho.com - Lead Management Specialist

About Us:

CollegeDekho (www.collegedekho.com) is a disruptive technology education start-up offering both B2B and B2C solutions. The main offerings in the B2C model includes providing end-to-end admission solutions to students and the B2B model includes offering Digital Marketing Solutions (DMS) to clients. With over 35000+ colleges in its database, CollegeDekho is one of the most promising start-ups in India in 2015.

CollegeDekho is a unique universities discovery platform, which connects education seekers with education providers, at the same time offering information about colleges, courses, entrance exam details, admission notifications, and changes in exam pattern, scholarships and all related topics.

CollegeDekho is a portal designed to answer all curiosities and questions a student might pose while trying to select an institution offering higher education. Additionally, CollegeDekho is on its way to create the first-ever video platform for each of these colleges pan India, including customized apps. What also adds to the uniqueness of CollegeDekho is its foray into higher education abroad through the newly launched Study Abroad website.

CollegeDekho Group is one of India's leading Higher Education Ed Tech companies which has raised ~$50M USD from investors like Winter Capital, ETS Strategic Capital, Calega, Man Capital and ADQ.

Come and join the revolution!

Position: Lead Management Specialist

Job Responsibilities:

- Manage the wide range of delivery of leads to operations team for the outbound calling

- Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads

- Track and report on lead generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through various optimization

- Manage day-to-day activities and lead planning meetings with marketing teams and internal stakeholders to define and execute on leads generation strategy required to drive identified KPIs and business growth initiatives

Skills Required:

- Core experience in lead generation function

- Thorough knowledge of Google Analytics & SEM

- Seasoned project management skills; highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.

- Ability to think strategically and generate innovative ideas