CollegeDekho.com - Head - Digital Marketing

CollegeDekho.com is a disruptive technology education start-up offering both B2B and B2C solutions. The main offerings in the B2C model includes providing end-to-end admission solutions to students and the B2B model includes offering Digital Marketing Solutions (DMS) to clients. With over 35000+ colleges in its database, CollegeDekho.com is one of the most promising start-ups in India in 2015.

CollegeDekho.com is a unique universities discovery platform, which connects education seekers with education providers, at the same time offering information about colleges, courses, entrance exam details, admission notifications, changes in exam pattern, scholarships and all related topics.

In the first year of operations itself, CollegeDekho.com became the fastest growing education services provider in India, with exceptional traffic growth touching a traffic of over 1.3 million visits in a span of less than 8 months, with an extremely engaged response from users. CollegeDekho.com ranks among the top 1500 sites in India.

Over the last three years, we have positively impacted the lives of over 12Lakh students and managed 11,000 admissions.

Responsibilities :

- Create, Design, build and maintain the social media presence

- Manage digital endeavors of the company and help the company establish leadership in the category.

- Set up Online platforms for the company and Drive digital sales

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive Digital Transformation to benefit all stake holders

- Work with Product and IT to equip the organization with best possible infrastructure and deliver best in class experience across devices.

- Manage and develop existing channels like website, mobile applications, and social channels.

- Manage all relationships with digital agencies, develop vendors, service providers etc.

- Leverage all digital assets and channels to drive digital adoption & usage, increase customer engagement and higher online spends

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Working knowledge of SEM - Adwords, Facebook, etc

- Exposure to Google analytics, marketing, automation and SEO

- Reporting to - Head Counselling center and Co-founder

- Span of control : Direct Reports: 2, team: 12

Successful Candidate would have :

- 8-10 years in marketing function with the last 5 years handling digital marketing of a progressive B2C organisation at a senior level.

- Should be solid & have strong knowledge with SEM tools, Keyword Planners, Web Analytics

- Solid knowledge of website analytics tools and ad serving tools

- Strong in Google Analytics, responsible for creating digital marketing campaigns MIS

- Experience in executing the campaigns from Scratch & should be an executor with thought leadership

- Proven ability to influence and negotiate with external and Internal partners

- Strong communication and presentation skills

- Proven leadership and team management skills.

- Comfortable with ambiguity, but able to make winning strategies and executable plans

What he/ she can look forward to :

- Lead the digital marketing function for the business

- Report directly to the CEO & Co-founder of the company and lead a team of digital marketing experts

- Work with a fast growing organization and be responsible for leading the digital marketing function for the India business