Colan Infotech - Specialist - Digital Marketing

In this role, you will be responsible for:

- Developing and executing winning PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve targeted marketing goals.

- Optimizing campaigns for performance and maximizing return on investment (ROI).

- Analyzing large datasets and generating actionable insights to inform campaign strategies.

- Staying current on PPC best practices, bidding strategies, and platform-specific requirements.

- Creating compelling ad copy that resonates with target audiences and drives conversions.

- Reporting on campaign performance metrics to stakeholders, including clear explanations of complex data.

- Managing PPC budgets effectively and ensuring efficient allocation of resources.

Required Skills:

- 5+ years of experience in PPC campaign management, ideally in a leadership role.

- Proven track record of success in driving results through paid search advertising.

- Strong analytical skills with the ability to interpret large data sets and identify trends.

- In-depth knowledge of PPC best practices, bidding strategies, and platform-specific requirements (e.g., Google Ads, Bing Ads).

- Excellent communication and presentation skills, capable of conveying complex ideas to both technical and non-technical audiences.

- Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines