Cognitud - Senior Manager - Marketing Cloud/Salesforce Marketing

Domain: Strategy & Consulting - Song Practice.

Position: Salesforce Marketing Senior Manager.

Experience: 10-20 Years.

- As a leading global professional services company, you are invited to join a vibrant team and explore a diverse range of opportunities in strategy, consulting, digital, technology, and operations.

- You will be a part of a collaborative environment that combines unmatched experience and specialized skills across 40+ industries.

- This leading enterprise, at the intersection of business and technology, is dedicated to helping clients enhance performance and create sustainable value for stakeholders.

Your Job:

- Design new campaign strategies and marketing plans across all channels.

- Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.

- Developing business case for campaign strategies, technology solutions.

- Derive insights for campaign, work on Campaign attribution and optimization strategy.

- Define campaign KPIs and track them throughout the campaign lifecycle.

- Identifying marketing process improvement opportunities and re-define the processes.

- Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.

- Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.

- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Your Capabilities.

- You should have a minimum 7 years of Experience SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty.

- Good consulting, techno-functional and project management experience is preferred.