Codemonk - Head - Marketing

Head of Marketing

Location : Anywhere

SKILLS : B2B SAAS , Team Lead, SEO Strategy , PPC Campaigns , Linkedin ,FB , Google ,Email Marketing, hubspot, webflow, mailerlight

What you will be doing:

- As Head of Marketing you will be responsible for a team currently consisting of a content writer, SEO analyst, social media manager and a web developer/designer

- You will work closely with the Sales and Recruitment Team to come up with new and creative ways to attract more talent and clients to our platform.

- Own the planning, execution, optimization and reporting of all our paid and organic marketing activities.

- Create ideas for new campaigns and implement quarterly plans for the marketing department.

- Build Marketing Automation integration with the CRM (currently Hubspot).

- Refine our target persona and uncover their needs and wants.

- Identify new channels, conferences etc for the company to be present in.

- Run A/B tests for email campaigns and landing pages to optimize performance.

- Set up social media and Google ad campaigns to drive traffic to our website and encourage signups to the platform.

- Promote the brand on various B2B directories.

About you:

- 4-5 years' experience of working as a marketing manager (ideally for B2B SaaS)

- Overall Knowledge of keywork research, SEO and social analytics tools

- Experience from running successful online ad campaigns (Google, LinkedIn, Facebook)

- Comprehensive understanding of funnel performance

- Hands-on experience with web analytics and A/B testing tools + landing pages.

- Technical knowledge of implementation and tracking with technologies such as Webflow, Hubpsot, Google Suite (AdWords, Analytics, Google Tag Manager)

- You think for yourself, take initiate and are not afraid to speak your mind.

- You have knowledge of directories like G2, Clutch and Product Hunt

- Experience of defining and executing email marketing campaign