CMO/Head - Marketing - Real Estate Portal

10 - 18 Years

Delhi NCR

Posted 9 years ago

#Marketing #Brand Management #Online Marketing #eCommerce #Marketing Head #FMCG Marketing #Consumer Insights #Marketing Communications #Campaign Management

Head Marketing (CMO) - Real Estate Portal

Silverpeople is helping one of the leading Real Estate Dot Com organization in India to Get onboard a dynamic Marketing Head leadership professional.

Preferring candidates for fmcg / fmcd / Ecommerce / Dot com industries.

Principal Account abilities :

Location : Noida

Silverpeople is helping one of the leading Real Estate Dot Com organization in India to Get onboard a dynamic Group Brand Head leadership professional.

Principal Account abilities :

- Design strategies for increasing the brand salience in the most efficient and effective manner

- Plan and implement the marketing communication mix across all channels (OFFLINE/ONLINE)

- Use consumer insights in terms of media consumption and shopping behavior

- Translate them into an achievable roadmap/action plan

- Developing and executing all forms of brand communication

- Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency

- Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

- Conceptualize and deploy impactful consumer activation campaigns using offline and digital

- Responsible for delivering target ROI of all offline and online brand-building campaigns

- Work closely with PR agencies to maximize visibility and generate - Buzz-

Core Skills :

- Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

- Ability to measure performance via consumer analytics and improve results by solving for root cause

- Strong critical thinking skill

- Very good project management skills

- Good team player and the ability to work with a wide cross-section of people

- Impeccable attention to detail, passion for processes and systems