Club Mahindra - Loyalty Program Manager

Loyalty Program Manager

Responsibilities:

- Develop and execute strategies to increase customer loyalty and drive referrals business through Loyalty Program

- Analyze data and customer insights to identify opportunities for program improvement and optimization

- Ideate and implement effective communication materials and nudges to promote the loyalty program and drive customer engagement and referrals

- Monitor program performance and provide regular reporting on KPIs and ROI

- Collaborate with cross-functional teams to ensure seamless execution of the activities planned

- Oversee the complete asset development for Referral Program across online (email, web page, social media etc.) & offline

- Managing and monitoring the Online and offline lead generation, campaign effectiveness and conversions

- Maintain the engagement cycle with members through different activities and manage operations related to these activities

- Monitoring dashboards for each customer touchpoint and program effectiveness regularly to appraise top management

- Stay up to date with industry trends and best practices in loyalty programs, referral marketing and lead generation