Club Mahindra - General Manager - Alliance

Objective:

We are looking at strengthening the team for taking Alliance vertical to 500 units per month.

Key role: Alliance Acquisition Strategy . Build associations with corporates, PSU's, financial institutions, E-commerce players & more for Lead generation and Sales.

Brief Role Description:

1. Create Strategy at cohort / Industry level for targeting B2B partnership (BFSI, IT-ITES, Manufacturing, Logistics, Retail)

2. Design framework for execution of alliance acquisition at PAN India level and regional level

3. Creation of Funnel by doing Hunting and Farming of customers

4. Signing PAN India and Regional alliances with corporates, PSU's, retail, financial institutions, E-commerce players etc.

5. Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.

6. Focus on alliances that contribute solicited leads of partner customer base such as Banks, Loyalty Programs, Premium base

7. Design special offers from Club Mahindra for alliance and partner customer base

8. Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs

9. Drive digital extension and loyalty for the brand. Strategic yearlong tie-ups in the digital space (including online and mobile)

10. Set benchmarks in process compliance for Lead to sale

11. Ensure closure of Agreement / Contracts with clients / partners

12. Maintain Dashboarding of Funnel and do funnel management for Individual and Zone Targets