CloudThat Technologies - Manager - Brand Marketing - Cloud Consulting Domain

About the job:

- Role: Brand Marketing Manager Cloud Consulting

- Location: Bangalore (WFO)

Roles and Responsibilities:

- Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies to promote our cloud consulting services, including all the AWS, Data, DevOps and GenAI solutions.

- Partner Marketing: Collaborate with different stake holders of our authorized partners & cloud service providers like AWS to develop & execute joint marketing initiatives.

- Managing Partner Marketing Funds: Owning the creation, management & execution of annual & quarterly marketing plans for partner market development funds (MDF).

- GTM Planning: Develop and execute go-to-market (GTM) plans for existing & new cloud services and solutions.

- ABM (Account-Based Marketing): Develop and implement ABM strategies to target high-value accounts, personalize marketing efforts, and drive engagement with key decision-makers.

- Event Execution: Plan and manage marketing events, webinars, and conferences to promote our services, engage with clients, create pipeline for new business.

- Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising to drive ROI.

- Content Marketing: Work with subject matter experts in the business to develop thought leadership, case studies, industry use cases, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs.

- Analytics and Reporting: Monitor and analyze marketing performance metrics to optimize campaigns and report on ROI.

- Team Collaboration: Work closely with sales, different member within marketing, technical teams & partner POCs to align marketing efforts with business goals.

Key Requirements:

- Bachelor's / Master's degree in marketing or relevant field.

- 6+ years of relevant integrated marketing experience, a must.

- 2 years marketing cloud services & solution.

- Experience with executing virtual and in-person events.

- Excellent understanding of B2B marketing & ABM tactics.

- Demonstrated the ability to manage the budgeting process & track the ROI.

- Experience in planning & executing annual and quarterly marketing plan.

- Experience in managing partner marketing funds is a plus.

- Strong verbal and communication skills.

- Outstanding writing, scripting, and editorial skills.

- Able to influence without authority.