CloudCherry - Senior Digital Marketing Specialist

Job Description:

The role entails implementing the digital marketing strategy for the purpose of brand awareness and demand generation of products offered by Cloudcherry to the global market. The scope of the role is to understand brand and product offering of Cloudcherry and oversee the Execution and monitoring of the digital marketing strategy for Social, Email, Content, SEM and other digital programs.

Successful performance requires :

- Ability to understand the product, customer profile and target market

- Executing and monitoring campaign on email, social media, blogs, PR etc.

- Take ownership of strategy and drive traffic to Cloudcherry website using online mediums and platforms.

- Ability to utilize digital expertise for measuring brand performance against pre-defined digital milestones

- Leverage understanding of digital media and execute content marketing strategy specific to different geos.

- Working with the management on strategy and measurement metric's.

- Creating and managing paid campaigns on Social media platforms and AdWords.

- Own the Automation & CRM and ensure all analytics and leads are properly managed in CRM.

Handling :

- Demand Generation

- Digital PR/ blogger engagement

- Consumer engagement and CRM

- Online Reputation management

- Consumer listening

- Re-targeting

- Digital property maintenance and creation

Required Qualification :

- Expertise of working/managing on B2B marketing would be a plus

- Experience in International Markets is a plus

- Experience of handling external agencies is a must.

- Experience of using smart tools for agile execution of marketing campaigns. Tools for creating landing pages, quick presentations, analytics etc.

- Experience in marketing automation tools like Hubspot would be a plus.