Cloud Lending Inc - Campaign Manager - E-mail Marketing

Campaign Manager

Job Title : E-mail Marketing Campaign Manager

Experience : 3-5 yrs

Job Function : Campaign Management - Marketing

Position Overview :

We are looking for an e-mail marketing campaign manager to handle B2B campaigns.

This person will be in-charge of :

- Determining target audience

- Devising and executing email campaigns

- Lead generation and nurturing

- Reporting on campaign performance

- Scheduling and executing campaigns on the basis of the content calendar

- Handling campaign-specific content

Keeping the database clean and updated

- Database acquisition/expansion

Desired Skills and Expertise :

- HubSpot, Marketo CRM systems and leveraging their features for optimal performance

- Experience with B2B campaigns and email marketing best practices

- Extensive experience in list segmentation and workflows

- Campaign behaviour analysis, lead scoring

- Lead generation and nurture email campaigns

- Excellent planning and execution

- 3-5 years of Email Marketing experience from industry-leading B2B businesses

- Clear track record of driving, achieving and exceeding revenue goals through well-defined Email Marketing strategies and quality execution

- Master of the best practices in the Email Marketing industry and can clearly demonstrate this

- Strong UX/UI principles and cares deeply about creating well-structured, well-written and well-designed Email Marketing experiences

- Planning and forecasting marketing spends with a focus on driving maximum marketing performance while keeping spends and costs to a minimum

Pluses. Experiences with :

- Salesforce integration

- Proficient with HTML, CSS and JavaScript and know the ins-and-outs of responsive/adaptive design

- Analytical thinker and have excellent communication skills

- Well-organized and maintain clean accounts for the tools

- Well versed with the latest trends, best practices and news in Email Marketing