Closeloop Technologies - Vice President - Marketing

Job Title: Vice President (VP) of Marketing.

Location: Mohali, Punjab.

Company: Closeloop Technologies.

Experience: 10+ Years.

About the Role:

Closeloop Technologies is seeking an experienced and visionary VP of Marketing to position our brand as a market leader in software industry and drive revenue growth through innovative marketing strategies.

The ideal candidate will have extensive experience in B2B demand generation, digital marketing, and analytics, with a strong understanding of the US market.

Key Responsibilities:

Brand Positioning & Thought Leadership:

- Define, refine, and own the company's brand strategy and positioning across all marketing channels.

- Build and communicate a compelling brand narrative that differentiates us in a competitive market.

- QBRs, and strategic planning sessions with leadership.

- Oversee PR, media relations, and analyst engagement to enhance visibility.

- Develop a content strategy (blogs, whitepapers, webinars, podcasts) to reinforce thought leadership.

- Ensure a strong presence across social media and industry events.

- Marketing Strategy & Demand Generation.

- Develop and execute a comprehensive marketing strategy aligned with business goals.

- Define and implement go-to-market (GTM) strategies for IT services, software solutions, and products.

- Lead and mentor the marketing team to foster innovation and collaboration.

- Conduct market analysis to identify challenges and opportunities for growth.

- Develop a demand generation function to drive 70% of opportunities via marketing, targeting a $50M pipeline.

- Launch targeted lead generation campaigns (SEO, PPC, email, content marketing) to acquire high-quality leads.

- Implement Account-Based Marketing (ABM) strategies to engage enterprise clients.

- Optimize marketing automation tools (Zoho) for lead nurturing and pipeline acceleration.

- Track and optimize ROI on marketing initiatives for maximum conversions.

- Digital Marketing & Performance Optimization.

- Oversee SEO, SEM, PPC, and paid media strategies for organic and paid traffic growth.

- Optimize website, landing pages, and conversion funnels.

- Utilize data-driven insights, analytics, and A/B testing to refine digital strategies.

- Define and Promote Unique Value Propositions.

- Define and communicate unique value propositions (USPs) for IT services and software solutions.

- Collaborate with Sales and Engineering teams to create compelling messaging.

- Develop case studies, testimonials, and success stories to drive engagement.

- Conduct competitive analysis and market research to refine positioning strategies.

- Budgeting, KPIs & Performance Management.

- Manage the marketing budget effectively to ensure optimal resource allocation.

- Track and analyze KPIs (leads, MQLs, SQLs, conversion rates, CAC, LTV) for data-driven decision-making.

- Report marketing performance insights to C-level executives.

- Monitor competitor activities and provide actionable recommendations for improvement.

- Prioritize marketing initiatives and allocate resources for maximum impact.

Required Qualifications & Experience:

- 10+ years of marketing experience in IT services/software development agency, with expertise in global marketing, digital marketing, and analytics.

- Strong skills in content creation, audience engagement, and branding.

- Deep understanding of marketing to the US market and aligning strategies with customer needs.

- Experience with marketing automation tools and CRM platforms.

- Ability to work cross-functionally with Sales and Engineering teams.

- Data-driven mindset with a strong focus on KPIs and ROI.

- Excellent communication, leadership, and strategic thinking skills.

Why Join Us?.

Work with a dynamic and fast-growing company at the forefront of digital innovation.

Collaborate with industry leaders and top analysts.

Opportunity to shape the future of customer experience marketing.

If you are a marketing leader looking for an opportunity to drive strategic growth and innovation, apply now to join Closeloop Technologies as our VP of Marketing!.