CLM Lead Loyalty & Special Projects - Telecom

1. JOB PURPOSE

- Drive Revenue, Retention and profitability for the entire segment through Loyalty and Special Initiatives

- To Manage & Retain subs for Pre/Postpaid through Special Projects

- To strategize CLM tools and campaigns to drive key KPIs

- To drive and guide circle teams to ensure growth of revenue through campaign tools

2. PRINCIPAL ACCOUNTABILITIES

Accountabilities Key Performance Indicators

(Accountabilities indicate your primary responsibilities)

(Key Performance Indicators are the measurement parameters and target which define your accountabilities and responsibilities.

1. Usage & Revenue through Loyalty/Special projects

a) Gross Revenue

b) Voice Usage

c) Retention

d) Customer profitability

e) Enhance ARPU

2. Campaign Management through – HV Segment

a) Conceptualize and Drive Special Projects – Pre/Post base

b) Drive Loyalty Campaigns - Pre /Postpaid base

3. Retention

a) Reduction in downgrades from HV bucket Churn %age

Value Churn

4. Devise Strategy for HV Prepaid Base with process intervention along with other functions

MBA with 6 / 7 yrs of experience with relevant telecom experience

High analytical skills with high interpersonal skills.