Clicbrics - Senior Manager - Digital Marketing

Role :

- Develop and optimise online marketing initiatives to drive customer acquisition

- Improving the usability, design, content and conversion of the company website

- Create and optimize targeted and custom landing pages and micro-sites

- Implement, analyse, and optimize organic and paid search engine marketing activities

- Implement and execute email campaigns to nurture leads and customers

- Analyse and provide weekly & monthly digital marketing metrics and lead status reports

- Develop and manage content-based Social Networks and Blog Sites.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Skills & Qualifications :

- Bachelor/Masters degree in Marketing, Web Design/Development, or related discipline

- Experience with Online Lead Funnels for Real Estate Consulting firms (generation, nurturing, scoring and conversion)

- Experience with Web Site Development (CMS, Landing pages, Microsites, Templates, Styles, Basic HTML & CSS)

- Experience in managing and designing PPC campaigns

- Experience with Email Marketing programs

- Experience with SEO and SEM

- Experience with Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder)

- Experience of Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)

- Familiarity with Microsoft Office (Word, PowerPoint, Excel)

- Familiarity with Adobe Creative Suite (Photoshop)

- Sensitivity to User Experience and Design.