Cleartax - Manager - Email Marketing

About Us:

We are a global B2B SaaS provider specializing in Compliance, Tax, and Supply Chain solutions. With a growing presence across Europe, we help businesses stay compliant, optimize tax operations, and streamline supply chain processes. Our customers include large multinational corporations and emerging enterprises.

Key Responsibilities

- Plan, manage, and schedule email marketing campaigns across global markets.

- Optimize open & click through rates and deliverability by maintaining strong domain health and sender reputation.

- Create and manage drip campaigns to nurture leads and drive conversions.

- Handle basic CRM management to segment lists, update records, and ensure clean data.

- Monitor and analyze campaign performance (open rates, CTR, conversions) and adjust strategies accordingly.

- A/B test subject lines, email copy, and layouts to improve engagement.

- Collaborate with the content, sales, and demand generation teams to ensure alignment with broader marketing initiatives.

- Stay updated on email marketing best practices and compliance regulations (GDPR, CAN-SPAM, etc.).

- Build Email marketing workflows and journeys for Lead nurturing

Qualifications & Skills

- 4+ years of experience in email marketing for a B2B SaaS company (preferably in international markets).

- Proficiency in email automation platforms (Netcore, HubSpot, Marketo, Pardot, Mailchimp, etc.).

- Strong understanding of email deliverability, domain reputation, and list hygiene best practices.

- Experience in CRM tools (Salesforce, HubSpot, or similar).

- Well versed with GDPR rules in the international markets.

- Analytical mindset to track performance and implement data-driven improvements.

- Familiarity with lead nurturing and demand generation strategies through email marketing.