ClearTax - Head - Marketing

Position : Marketing Head

Industry : eCommerce/E-Taxation

Job Functions : Marketing, Sales

Job Description :

- We are looking for a dynamic marketing leader to own our marketing function, across online & offline space on both the customer acquisition and engagement side.

The Respective Business Segments/Units Under This Business Lines Are :

- Consumer Business

- Market Place

- Enterprise Software Business.

- Each Service Line is covering several specialized portfolio elements organized in dedicated service units.

Opportunity & Candidate :

- This is a leadership opportunity for an entrepreneurial person in the exciting growth world of dotcom product space.

The candidate will be expected to have :

- Proven track record of owning overall marketing functions.

- Exposure of Conceptualizing and Implementing marketing strategies across content, digital, product and performance space.

What we are looking for :

- Analytical ability to understand and transform data into decisions and powerful stories

- Well suited to the startup environment - flexible, adaptive, self-motivated and fast learner

- Deep experience of successfully leading thought leadership, digital and social content, info-graphics and sales content directed to C-Suite audiences

- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.

- Senior level B2C marketing responsibility and proven track record of success defining and delivering innovative big ideas to drive long term results.

- Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, E -commerce and Exports is an essential requirement.

- At least 5+ Years of exposure in leadership marketing role.

- Should have relevant Exp. in Performance Marketing, Consumer Marketing, ATL Campaigns, App Marketing, Digital Marketing, eCommerce

Roles & Responsibilities :

- Create, own and execute marketing strategy for ClearTax.

- Create measurable, scalable and innovative marketing campaigns - both offline and online - to meet goals around new customer acquisition and engagement.

- Build an extremely high caliber team and creating an environment which motivates people to thrive in their expertise and deliver aggressive results

- Own plans, financial metrics and operational metrics; present them to leadership team at ClearTax.

- Impact on Revenue and market share growth, customer life cycle management, and building marketing capability and spend, Track and measure effectiveness.

- Go to market strategy, positioning, Strategic planning: Develop marketing strategies based on strong analytics

- Lead and be accountable for the entire Digital growth of ClearTax, implementing and managing digital marketing strategies and tactical execution plans across all online channels.

- Build partnerships with key stakeholders (e.g. influencers, industrybodies etc.) in the ecosystem

- Drive and lead engagement with media partners including print and digital media, Drive conferences, knowledge round tables, awards and events

Background :

Founded in the year 2010, ClearTax is India's fastest growing Tax & Compliance software company. We're a technology company helping people, enterprises & companies and the government with tax and compliance. We were incubated in Y Combinator and are funded by Silicon Valley investors, including PayPal co-founders Peter Theil's Founders Fund, Max Levchin and also by Scott Banister, who was an early investor in Facebook and Uber. ClearTax has raised $15.5 Million till date with investors including Sequoia Capital and SAIF Partners. Our aim is to delight our customers with simplicity, accuracy and getting rid of the notion that taxes are complex. ClearTax is a product by Defmacro Software Pvt Ltd.

Specialties :

Indian Taxation, Income Tax Returns, electronic filing of Income Tax Returns, Chartered Accountant Tax Software, TDS, Compliance, and Tax Deduction at Source

Pls logon to (https://cleartax.in) for more details about us.