ClearTax - Category Marketing Manager - IIM/ISB/FMS/MDI

2 - 6 Years

Bangalore

Posted 5 years ago

#Category Management #BFSI Marketing #Marketing #FMCG Marketing #Retail Marketing #Brand Management

Job Responsibilities:

Primarily responsible for growth marketing of the assigned categories which includes the following action areas:

1. Positioning

2. Pricing strategy

3. Competition Benchmarking

4. Communication and promotion

5. Customer acquisition and retention to the category

6. Work very closely with the buying team to create and maintain the right range across the country

7. Understanding customer behavior through data analysis and market research. Using data insights to drive actions

8. Own customer experience jointly with other stakeholders such as buying, operations and product

Desired Skills and Experience:

1. Highly motivated, outcome driven individual with strong business and analytical skill.

2. 2+ years of experience after graduation/post-graduation, preferably in FMCG/retail/brand/eCommerce and MBA for Tier 1 institutes

3. Flexible for undertaking change in responsibilities with changing business needs

4. Great marketer who is not shy with data. High attention to detail and problem-solving ability

5. Good written, verbal and presentation skills

6. Great attitude and ability to learn quickly.

7. Ability to drive things in a fast-paced start-up environment