Clear - Head - Sales Development Representative

About Clear:

CLEAR (formerly known as ClearTax), is on a mission to simplify financial lives for all Indians. Our strength lies in helping our customers - enterprises, SMEs, Tax experts, and individuals save time & money across direct/indirect taxes, supply chain, credit, wealth management and payments.

Scale is in our DNA and we choose to take on problems deemed too difficult to solve. As of today we count over 5000 enterprises, 50,000 tax experts, 1 mn small businesses and 6mn individuals as our esteemed customers. We have grown over years to now 'see' a material portion of India's economic graph (>5% of India's GDP) on our network and now have expanded our footprint to the Middle East, South East Asia and USA.

Our investors include Y Combinator, Composite Capital, Elevation Capital, Sequoia Capital, Founders Fund, Stripe, and Kora Capital. With our last Series C round, we have now raised $140 million in equity capital since inception.

Head of Demand generation plays a pivot role in our journey to expand globally at 10X pace. It will be based out of Banaglore (HQ), closely working with leadership at Clear across different functions.

Key Responsibilities:

Strategic Leadership:

- Develop and execute a comprehensive demand generation strategy to support pipeline and revenue goals, aligned with sales objectives.

- Lead a team of teams for demand generation in India, Middle East and South East Asia and other future target regions.

- Crafting and implementing talent grooming strategies to from junior SDR to future leader

Inbound Demand Generation:

- Collaboate with marketing team on designing right inbound campaigns leveraging content marketing, webinars, SEO, and email nurturing to attract and engage CFOs, compliance heads, CIOs and supply chain leaders.

Outbound Demand Generation:

- Plan and manage targeted outbound campaigns, including account-based marketing (ABM), and direct outreach.

- Implement effective outbound emails and tele-prospecting campaigns that engage high-value accounts, at high rigour and data driven approach

Performance Optimization:

- Funnel Management: Own the demand generation funnel from inquiry to SQL, tracking performance at each stage.

- Continuously analyze and optimize lead acquisition, nurturing, and conversion processes to ensure predictable pipeline growth.

- Continuously monitoring the performance of team members, set up the process to keep brining improvenet in the productivity

Buyer-Centric Messaging:

- Develop messaging that resonates with CFOs and their teams, addressing pain points like compliance risks, operational inefficiencies, and supply chain disruptions.

- Create authentic conversations and promotions that drive faster sales cycles.

Data-Driven Execution:

- Measure each campaign performance using KPIs such as pipeline value, CAC, CPL, and SQL-to-win rates.

- Leverage marketing automation platforms and CRM tools to optimize campaigns and improve ROI

Cross-Functional Collaboration:

- Work closely with the product, sales, marketing and customer success teams to ensure alignment on priorities and strategies

- Collaborate with the content & marketing team to create assets like whitepapers, case studies, and industry reports that fuel campaigns

Preferred experience:

- Overall 8+ years of work experience in the relevant space

- Prior experience in B2B SaaS/ supply chain/ international expansion will be a plus