Classplus - Head - Marketing

About Us:

- Classplus, a revolutionary B2B Ed-Tech startup based in Noida, India, helps educators and content creators embark on their digital teaching journeys by providing them with a platform that empowers them to seamlessly transition online, offering live classes, storage solutions, transaction features, content monetization, and more - all in one super app. We recognized the potential of educators and content creators, not just across India's tier 1 and tier 2 cities, but beyond, and became their secret "weapon of mass instruction".

What sets us apart?

- We thrived in the post-pandemic era. Today, we support a whopping 1 lakh+ educators and content creators from over 3,000 towns and cities. We have educators from test prep categories to new-age content creators teaching personal finance, cooking, digital marketing, organic farming, and many more, breaking barriers and reaching students globally using their own branded apps. Their growth has been meteoric, with some seeing revenue growth of more than 10X of what they did pre-Classplus.

- We're series-D funded and have marquee investors including Alpha Wave, Tiger Global, Sequoia Capital's Surge, Times Internet, Blume Ventures, and GSV Ventures put their faith in us.

Do you want to work with creative, fun, and dynamic people? Find out below!

Designation: Marketing Head

You will be responsible for driving our growth strategy, focusing on product marketing, performance marketing, and P&L management. The ideal candidate will have a proven track record in these areas and a deep understanding of all marketing verticals. This role requires a strategic thinker with strong analytical skills and a passion for delivering measurable results.

Key Responsibilities:

- Product Marketing: Develop and execute comprehensive product marketing strategies to drive product adoption and revenue growth.

- Performance Marketing: Plan, implement, and optimize performance marketing campaigns across various channels to maximize ROI.

- Content Marketing: Manage and grow our YouTube presence, leveraging the platform for brand awareness, engagement, and lead generation.

- P&L Management: Oversee the marketing budget, ensuring efficient allocation of resources and achieving financial targets.

- Branding: (Preferred) Enhance our brand presence and reputation through strategic branding initiatives.

- Cross-Functional Collaboration: Work closely with product, sales, and other departments to ensure cohesive and aligned marketing efforts.

- Market Analysis: Conduct market research and analysis to identify opportunities, trends, and competitive insights.

- Reporting: Provide regular performance reports and insights to senior management, highlighting key metrics and growth opportunities.

Qualifications:

- 5-8 years of experience in growth marketing, with a focus on product marketing, performance marketing, content, and P&L management.

- Strong knowledge of branding and content marketing is preferred.

- Excellent analytical skills and ability to interpret data to make informed decisions.

- Proven track record of developing and executing successful marketing campaigns.

- Strong communication and interpersonal skills.

- Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Being a Part of the Clan!

- At Classplus, you're not an "employee" but a part of our "Clan". So, you can forget about being bound by the clock as long as you're crushing it workwise. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you've been looking for!

- It doesn't matter how long your journey has been or your position in the hierarchy (we don't do Sirs and Ma'ams); you'll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers!

- Are you a go-getter with the chops to nail what you do? Then this is the place for you.