CK Birla Healthcare - Senior Manager - Content Management

Pre-requisites for consideration of candidature:

- 8+ years in content management for consumer healthcare or D2C

- Production of content for the web, channel-specific knowledge (blog, Facebook, Youtube, Instagram), ebooks, whitepapers, infographics, guides, blogs, social media content, audiovisual films, newsletters etc

- Building audiences online and offline

- Producing smart CTAs according to the visitor lifecycle stage

Key Job Responsibilities:

- Develop content strategy aligned with short-term and long-term marketing targets

- Undertake content marketing initiatives to achieve business targets

- Develop sharp briefs for internal and external teams to produce high quality content

- Develop content calendar and supervise execution including timely delivery on content performance metrics

- Track competitive and complementary content and metrics on on-going basis

- Ensure designs and content reflect consistently and positively the company brand image and guidelines