- Responsible to build Organic traffic for digital assets and website of the business in longer term via Content marketing, influencer marketing, backlinking, and other techniques
- Should have detailed understanding of consumer lifecycle or how decision-making funnel works for consumers and how to catch their interest early on to enter consideration set and how to draw them to our digital asset
- Would work to define set of relevant keywords for product / service lines; type of content needed to rank of these keywords; and define a plan
- Work with content development team and lead them to deliver high speed to improve ranking on Google
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