CK Birla Healthcare - Manager/Senior Manager - Content & Public Relations

Manager/Sr. Manager Content & PR

1. Supervise content for the company across all platforms - including website, creatives, press notes, press releases

2. Provide inputs to the Function Head for alignment of content such that social media also gets aligned to website, etc.

3. Write press releases and speeches, supervise copy of leaflets, brochures, newsletters, websites and social media content to ensure alignment to business goals + branding and marketing strategy.

4. Assign, supervise, and review the activities of the PR agency

5. Maintain close relationships with reporters and editors at media outlets along with key opinion leaders in the industry.

6. Train key leaders to handle media enquiries and press interviews

7. Respond to media inquiries and interview requests

8. Track effectiveness of media outreach and loop back for effective design of future outreach

9. Design media outreach strategy for launch of new outlets/clinics

10. Stay abreast with competition posts/campaigns and new trends in PR

11.Share MIS /dashboards and insights with key stakeholders on a regular basis