CK Birla Healthcare - Manager - Paid Marketing

Manager Paid Marketing

Job Description:

Pre-requisites for Consideration of candidates:

- 5+ years of experience in paid marketing (especially Google, FB) and managing budgets upwards of Rs. 25 lacs/month)

- Strong knowledge of analytical tools (Google Analytics, Tableau, etc)

- Should have strong analytical and problem solving skills

- Excellent communication, both verbal and written.

Key Job Responsibilities -

- Define effective paid search strategies across multiple channels

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g., Google AdWords, Bing)

- Manage keyword selection and audience targeting

- Plan catchy creative and graphical ad designs to attract attention of the target audience

- Monitor budget and track ROI of PPC campaigns

- Maintain partnerships with PPC ad platforms and vendors

- Review competition strategies, strengths and opportunities

- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics

- Keep abreast with search engine and PPC industry trends and developments

- Optimize for CPL, CPA, Lead Quality