CK Birla Healthcare - Manager - Branding

Pre-requisites for consideration of candidature :

- Post-Graduate / MBA in Marketing (preferred)

- 4 - 6 years of experience in Marketing in FMCG/Telecom/Fintech/Advertising background

- Should have strong fundamentals in Marketing and Branding

- Should be willing to travel

Key Job Responsibilities :

1. Brand Marketing

- Preparation of brand communication and plan for different levers and centers.

- Manage the agency ecosystem from briefing to final output and make sure they are respecting the brand purpose and guidelines throughout every communication.

- Ensure execution of external and internal signage and other branding elements

- Need to be able to draw on consumer research and monitor market trends

2. Digital Marketing

- Coordinate with internal digital team to optimise our presence on website, google and bring insights for performance ads

3. Internal Communication

- Sales kit (Collaterals, case studies, Product presentations, Testimonials, Sales Training material ppts, Market visit to track competitions and event management.

4. PR marketing

- Work closely on PR and messaging to establish our brand differentiators