CK Birla Healthcare - Head - Marketing & Branding

Job Description :

- Build Brand Awareness amongst patients, doctors and ensure OPD footfalls

- Conversion from OPD to Admissions

- Formulate the brand launch plan and brand marketing plan for each centre

- Prepare detailed brand and center launch plans channel split, communication plan, channel activation etc.

- Create marketing campaign plan, budget and monitor marketing RoI sharply

- Lead hiring & working with third party agencies required for branding, creative / collaterals, ATL and BTL activities, digital, media planning and execution etc.

- Drive planning and execution of marketing plan across all channels ATL + BTL + PR + B2B Engagement+ Digital

- Day to day team management for branding and marketing team and full ownership of their outputs and career growth

- Jointly work with Sales team and Operations team on specific growth areas / solving issues