CK Birla Healthcare - Group Head - Content & SEO

Group Head - Content & SEO

Responsibilities:

- Manage website traffic, conversion rate and keyword performance growth.

- Manage technical and off page SEO for three different websites.

- Improve engagement metrics, e.g., page visits, pages per session, time spent on page, bounce rate reduction etc.

- Drive performance and augment productivity of SEO and content team including work allocation, reviews, reporting and engagement.

- Ensure 100% feature utilization of all SEO and ORM tools, e.g., AHREFS, LOCOBUZZ etc.

- Define and articulate content framework for long and short format content.

- Review sample content pieces and provide feedback

- Coordinate with brand teams to understand key content deliverables and integrate them into content work plan.

- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers in the strategic development of messages and deliverables

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for diverse audiences