- Collect and analyze customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Develop and present learnings from the analyses, including actionable insights and recommendations.
- Develop digital campaign and web measurement strategies.
- Create dashboards, data visualizations, and campaign and website performance reports.
- Monitor and analyze digital media and marketing trends.
- Regularly share findings with leadership team
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