CK Birla Healthcare - AVP - Digital Marketing - IIM

Pre-requisites for consideration of candidature

- MBA from premier B-Schools ( ABC and L only)

- 8+ years of experience in new age internet companies(e.g., e-commerce, EdTech, e-health etc) of having led teams on SEM and SEO with sizable. Digital spend is a must have

- Strong leadership skills and team management experience

- Good D2C marketing experience and a passion for digital technologies

- Revenue target responsibility experience in a digital business.

Key Job Responsibilities:

- Define the digital customer acquisition strategy across all digital marketing channels (website, blogs, emails and social media) in line with company's strategy

- Grow digital acquisition and hold direct responsibility for driving traffic, conversion and ROI (where to spend, who to target and what will be the return) for all digital acquisition channels including paid search, SEO, affiliate, remarketing, display, etc.

- Maximize optimization and continuously seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more

- Responsible for the day-to-day performance of digital marketing channels

- Define key metrics and keep senior leadership informed on a weekly/monthly/ quarterly basis, highlighting trends and opportunities for improvement