CK Birla Healthcare - Assistant Manager - CRM

- Develop and execute strategy across all communications channels including (but not limited to) push notifications, sms, emails, whatsapp, messenger etc to drive transactions through online channels

- Work closely with data science team to build personalization capabilities on online platforms and communications channels

- Develop a deep understanding of consumer behavior and ensure proper personalized communication is set at multiple points in the consumer journey to maximize the lifetime value.

- Develop capabilities across user segmentation, lifecycle management and churn management

- Develop, own and execute a roadmap for engagement initiatives on the product to drive customer retention and subscriptions

- Work with multiple cross functional teams - technology, product, brand, and content teams to drive on multiple charters to drive customer retention and engagementDevelop and execute strategy across all communications channels including (but not limited to) push notifications, sms, emails, whatsapp, messenger etc to drive transactions through online channels

- Work closely with data science team to build personalization capabilities on online platforms and communications channels

- Develop a deep understanding of consumer behavior and ensure proper personalized communication is set at multiple points in the consumer journey to maximize the lifetime value.

- Develop capabilities across user segmentation, lifecycle management and churn management

- Develop, own and execute a roadmap for engagement initiatives on the product to drive customer retention and subscriptions

- Work with multiple cross functional teams - technology, product, brand, and content teams to drive on multiple charters to drive customer retention and engagement