CityMall - Performance Marketing Manager

About CityMall:

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack offamiliarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer).

CityMall is a highly efficient channel to serve these consumers through "Community Leaders".They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' shareof wallet, and the last mile logistics in their communities, thus making the community-ledmodel more suitable for small towns, cities, and villages.

Founded by IIT Delhi and IITRoorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundredsof thousands of such micro-entrepreneurs and empower them to create the go- to e-commerce platform for Bharat.

CityMall is backed by top tier VCs like General Catalyst, Elevation, Accel and Waterbridge.

You will enjoy being part of CityMall if you:

Your impact and growth:

- Opportunity to work with one of the fastest growing start-ups in the country

- You'll get to work on a wide range of projects, using latest technologies, working with a tightly knit team of talented individuals

- You'll be part of a small/impactful team trying to solve new and challenging engineering problems while building systems that impact real lives.

- We have a very inclusive culture and are always open to newer and better ways to solve problems. You'll be able to contribute to the decision-making process from the very beginning

Role: Performance Marketing Manager

Role Overview:

Performance Marketing Own end to end new user acquisition strategies, tactics, and budgeting with the objective of working with an optimal mix of digital channels and spends. Manage user journeys to optimize CPA & explore new growth strategies/channels.

Know the Function :

The role is a part of the Marketing team, which manages overall communication and growth charter for the organization, through extensive consumer understanding, strategic communication development and new user acquisition.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaign launch, you will extract and analyze data across multiple channels.

Roles and Responsibilities:

- Campaign management & performance

- Manage, review, and perform daily account responsibilities associated with Google ads & Facebook ads

- Maintain and monitor keyword bids, account daily and monthly budget caps, account score and another important account metrics

- Coordinate with the copywriters & graphic designers

- Manage relationship(s) with a variety of media and marketing partners, with ownership overspending and efficiency

- Report and monitor individual campaigns, adapt to scale, and roll out interventions if necessary

- Monthly planning of customer acquisition and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

What are we looking for in you?

- Working knowledge of digital marketing concept tools & trends with hands on experience in handling & running campaigns across Google & FB ad accounts

- Knowledge of SQL, coding an added advantage to pull out & evaluate data

- 4+ years of total experience across digital

- Prior digital marketing agency experience will be preferred

- Hands-on experience in running A/B tests and optimizing conversion

- Up-to-date with the latest trends and best practices in online marketing and measurement.