CityMall - National Category Manager

About CityMall:

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer).

CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go- to e-commerce platform for Bharat.

CityMall is backed by top tier VCs like General Catalyst, Elevation, Accel and Waterbridge.

Your impact and growth:

- Opportunity to work with one of the fastest growing start-ups in the country

- You'll get to work on a wide range of projects, using latest technologies, working with a tightly knit team of talented individuals

- You'll be part of a small/impactful team trying to solve new and challenging engineering problems while building systems that impact real lives.

- We have a very inclusive culture and are always open to newer and better ways to solve problems. You'll be able to contribute to the decision-making process from the very beginning

Role: National Category Manager - FMCG

Responsibilities:

Strategy & Planning:

- Define and create long term strategy for building FMCG Vertical while solving for Bharat ~ consumers in Tier2/3/4 towns

- Build ways to have a sharp track of consumer preferences, market and competitors

- Planning at Monthly, Quarterly and Annual levels keeping Org objectives in track

P&L Ownership:

- Own top line, as well as the bottom line for the categories, drive revenue and margins Work to optimize on Installations, Post Sale Experience, Returns, RTOs etc ~ factors beyond topline and category margins building a healthy P&L

- Manage inventory levels & cash cycle

Marketplace and Buying Planning:

- Own the assortment : Inventory led as well as through Marketplace

- Build local and national tie-ups with manufacturers, suppliers and brands

- Setup inbound supply chain for the category in multiple cities, set operational guidelines for handling category assortment

- Cross functional work management with supply chain and warehousing team

Merchandising & Sell Side:

- Plan and execute the merchandising on the platform with topline and bottomline in track

- Drive Launches and necessary Category Led promotions, managing the monthly calendars

- Enable discovery and improve conversions, while working on search, navigation and merchandising

- Formulate and execution of pricing strategy based on market potential, consumer insights, margins or competitive signals

- Collaborate with product and internally in designing and executing various products and programs to increase consumer wallet share, penetration and retention

Cross Functional collaborations:

- Lead & collaborate in the product development initiatives to build for scale

- Collaborate and Program managing Supply Chain, Packaging and Warehousing Efficiencies

- Working closely with Network & Growth team, understanding and solving from Community

- Leader's perspective

Team Building:

- Build and groom a strong team for hyper scale, with Organizational Ethos and Culture at the fore

- Define KPIs, set goals and ensure team efficiency towards achieving desired outputs

Skills Required:

- Experience of 2+ years in FMCG categories. Deep existing relationships with brands and marketplace sellers

- Strong in analytics, data-driven experimentation and problem solving

- Assertive with collaborative attitude & experience in managing a team of mid to senior-level people

- Knowledge of and relations with local/ regional manufacturers in multiple geographies is an added advantage

- Preferred experience of working in high growth startups. Need to be very hands-on

- Understanding consumer behaviour and their needs.

- Career Experience: Experience in Top tier High growth eCommerce Players