City Marketing Specialist - Retail/QSR/Food Industry

City Marketing Specialist -Multi Locational- Retail/QSR/Food Industry

- Deployment, Coordination with design & Execution of Collaterals and BTL efforts at ground level

- Assist the regional managers to execute Local Store Marketing campaigns to support same store sales growth for the region.

- Lead the execution for new store / product launches.

- Coordinate with internal / external stakeholders for Design, PR, Communication and Digital Marketing to drive well rounded and high quality campaigns across platforms and channels

- Vendor management: Identify, manage & ensure timely delivery of the requirements as per internal procedures and policies. Including but not limited to Production, Print, Photography, etc.

- Compile monthly Marketing reports encompassing activities across brands, as per the requirement given by regional managers.

- Ensure store visually looks appealing, the signages glow and visual elements are well maintained, store frontages are well maintained, faade is clear and well-kept and most importantly store looks inviting and appealing from outside.

- Identify events in the city and ensure brand is participating in such high profile events

- Ensure local activations and connect with consumer through these activations like student, RWA, Offices in malls etc

- Promoting brand love and visibility across all stores - to ensure TOP OF MIND RECALL resulting in footfall.

- Innovate and host hyper locally relevant events across various outlets in the city, meeting business requirements and targets.