- Responsible for managing the entire P&L for Fruits and Vegetables business of the city
- Hiring and managing teams of exceptional caliber in that city
- Figuring out the right supply strategy for that city - National Sourcing v/s Collection Center v/s Mandi Buying
- Acquiring and growing demand from all type of portfolios within that city - F&V Stores, Fruit Juice Shops, Kirana Shops, HoReCa etc
- Working closely with supply chain team and problem solve with them to ensure all ops metrics remain on track
- Working closely with supply chain to figure out the right network design for that city
- Making the credit strategy for that city and implementing it
- Building and managing various teams including supply, demand, buying, quality etc.
- Figuring out the right vendor mix and building a robust procurement team to negotiate best prices for buying F&V
- Opening and managing collection centers to procure direct from farms
- Building and managing a strong sales team to generate demand
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