Cibirix - Pay Per Click Analyst - Digital Marketing

PPC Analyst

Department: Digital Marketing

Job Overview:

- We are seeking a highly skilled and results-driven PPC Analyst to join our Digital Marketing team in Indore.

- The ideal candidate will have 35 years of experience managing Pay-Per-Click (PPC) campaigns across platforms like Google Ads, Facebook Ads, Bing, and other paid search platforms.

- You will be responsible for developing and executing effective paid media strategies that align with our clients' goals and deliver measurable results.

Key Responsibilities:

- Manage day-to-day PPC campaign activities across Google Ads, Facebook, Bing, and other platforms.

- Monitor and optimize keyword bids, daily/monthly budgets, impression shares, quality scores, and other key metrics.

- Create compelling ad copy and suggest engaging graphical ad templates.

- Maintain and manage display network placements and contextual advertising platforms.

- Devise strategies to improve ROI, boost CTR, and reduce cost per click (CPC).

- Assist in the development of new paid campaigns, ad groups, and overall paid search strategies.

- Analyze and understand clients' business objectives and websites to design performance-driven PPC strategies.

- Stay updated with the latest trends and best practices in PPC and digital marketing.

Key Skills Required:

- Strong expertise in PPC platforms (Google Ads, Facebook Ads, Bing, etc.)

- Proven ability to manage budgets and deliver ROI-positive campaigns

- Hands-on experience with keyword research, campaign optimization, and performance reporting

- Strong analytical mindset and attention to detail

- Excellent communication and collaboration skills

- Up-to-date with the latest trends and changes in paid search marketing

Preferred Qualifications:

- Google Ads Certification is a plus

- Experience with tools like Google Analytics, SEMrush, or similar