Cibirix - Manager - Digital Marketing

Job Description: Digital Marketing Manager

Location: Gurugram

Responsibilities:

KPI Tracking and Improvement:

- Monitor and enhance critical KPIs on a dashboard to ensure continuous improvement in marketing performance.

Content Marketing:

- Drive relevant traffic from content marketing efforts.

- Measure conversion rates and ROI from content-driven strategies.

Traffic Generation:

- Strong understanding of how to drive relevant traffic from social media channels like Facebook, Instagram, Pinterest, and search engines (both organic and paid).

Email Marketing:

- Practical experience with email marketing, including proficiency with email automation, landing page design, instrumentation, and A/B testing.

Product Influence:

- Contribute to the product development process as a key influencer, ensuring the product evolves to meet market needs.

Creative and Analytical Skills:

- Employ creative thinking and storytelling skills.

Problem-solver with keen attention to detail.

Community Building:

- Build and nurture a community of users, advocates, and influencers to amplify word-of-mouth marketing for the product.

Content Creation:

- Exceptional writing skills, with the ability to edit and proofread content for clarity, grammar, and accuracy.

Technical Skills:

- Hands-on experience or comfort with SQL, HTML, CSS, JavaScript, or programming in any language is a strong plus.

- Experience with data science and analytics tools, such as R or Python, is beneficial.

Additional Knowledge:

- Understanding of UI/UX, graphic design, or product management is a plus.

- Familiarity with US market and culture, as all customers are in the US, is highly advantageous.

Education:

- Bachelor's/ Master's degree required.

- US education is a strong plus.

Experience:

- Hands-on experience in the eCommerce domain, especially on the seller side.

- Practical experience with digital marketing tools and technologies, including Google Analytics and Google Adwords.

Marketing Expertise:

- Proficient in Digital Marketing, Social Media Marketing (SMM), and Search Engine Optimization (SEO).

Creative Thinker:

- Innovative and able to craft compelling stories and marketing strategies.

Analytical Mindset:

- Data-driven with the ability to analyze metrics and adjust strategies accordingly.

Attention to Detail:

- Meticulous in content creation, campaign execution, and performance analysis.

- If you are a driven Digital Marketing Specialist with a passion for eCommerce and a strong track record in driving traffic and conversions, we encourage you to apply.

- Join our dynamic team in Gurugram and help shape our marketing efforts and product development.