Chuwa America Corporation - Manager - Marketing

About Ryzlink DBA Chuwa America -

Established in 1991, Chuwa America has earned acclaim as the "Top Workplace of 2023 & 2024" by the "San Francisco Chronicle" and holds certification as a "Great Place To Work for 2022-2023." The company is a leading software development and consulting firm specializing in e-commerce, data analysis, networking, and storage software. Our core mission is to provide proficient Software Engineers for outsourcing and onsite consulting services to meet market demands. Beyond industry leadership, Chuwa America is a high-tech enterprise incubator with promising prospects and deep cultural roots.

Website Link - www.chuwaamerica.com

Job Title: Marketing Manager

Experience - 0 to 2 yrs

"First Preference to candidates from IIM Bangalore & Ahmedabad"

Job Overview: The marketing manager is responsible for planning, implementing, and monitoring effective marketing strategies to achieve business objectives. They lead a team of marketing professionals, collaborate with other departments, and manage budgets to ensure successful marketing campaigns.

Key Responsibilities:

- Strategic Planning: Develop comprehensive marketing plans aligned with company objectives, target audience, and market trends.

- Campaign Management: Plan and execute multi-channel marketing campaigns across digital, traditional, and social media platforms.

- Brand Management: Maintain brand integrity and consistency across all marketing efforts, ensuring adherence to brand guidelines.

- Market Research: Conduct market research to identify consumer needs, preferences, and trends. Use insights to inform marketing strategies and product development.

- Team Leadership: Manage and mentor a team of marketing professionals, providing guidance, feedback, and support to ensure high performance.

- Budget Management: Allocate marketing budgets effectively, monitor expenditures, and optimize spending to maximize ROI.

- Content Development: Oversee the creation of compelling marketing content, including copywriting, graphics, videos, and other collateral.

- Digital Marketing: Implement digital marketing initiatives such as SEO, SEM, email marketing, social media advertising, and content marketing to drive traffic and generate leads.

- Campaign Analysis: Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns. Use data insights to refine strategies and improve results.

- Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives and ensure seamless integration of marketing activities.

Required Skills:

- Strong leadership and team management skills.

- Excellent communication, presentation, and interpersonal abilities.

- In-depth knowledge of marketing principles, techniques, and best practices.

- Proficiency in marketing analytics tools and software.

- Creative thinker with a strategic mindset and problem-solving skills.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.