Chief Technical Officer - Marketing Technologies

CTO Marketing Technologies

Key Experience Areas

- Tech implementation of Marketing Automation Platforms

- Marketing Data, Segmentation, Personalization

- Media Planning Tools

- Integration of Martech platform with web/app/Ecom

- Overall strategy, product selection in Martech Space

- Drive technology solutions by leveraging big data and AI/machine learning for marketing automation

Key Skills & Qualification

- Industry Experience: IT Services/ Captives (Telecom preferred but not mandatory)

- Function: Marketing Automation Tools like SFMC, CDP, Adobe Analytics, etc

- Years of Experience: 15years +

- Education: B.Tech Engineering

- Technology acumen: Hands on Architect (Should not be a pure play delivery manager)

Candidate requirement:

- This would be the technology arm of the organization

- Candidate should have experience in implementation of technology (adobe analysis, salesforce marketing cloud)

- Candidate should come from IT service / captives background

- should have done campaign management., CRM