Chief Revenue Officer - SaaS/IT

Key Responsibilities:

1. Revenue Strategy Development and Execution

- Design and implement a comprehensive revenue generation strategy aligned with the company's long-term objectives.

- Identify growth opportunities across all revenue channels, including direct sales, upselling, cross-selling, and channel partnerships.

- Analyze market trends, competitive landscape, and customer needs to adapt strategies that drive top-line growth.

2. Sales Leadership and Optimization

- Lead and expand the sales organization, setting KPIs, quotas, and sales processes to meet or exceed revenue targets.

- Build, train, and mentor a high-performance sales team, focusing on both new customer acquisition and existing account growth.

- Oversee the implementation of a structured sales funnel and CRM system to ensure data accuracy and process efficiency.

3. Marketing and Demand Generation

- Collaborate with the marketing team to develop an effective go-to-market strategy, positioning the company effectively in the SaaS market.

- Drive demand generation, digital marketing, and content strategies to increase brand awareness and customer acquisition.

- Align sales and marketing activities, ensuring seamless lead nurturing and handoff processes.

4. Customer Success and Retention

- Partner with customer success teams to improve the onboarding process, customer engagement, and satisfaction.

- Develop strategies to increase customer lifetime value (LTV) and minimize churn, ensuring strong Net Revenue Retention (NRR).

- Oversee regular customer health checks and feedback loops to proactively address customer pain points and improve retention.

5. Data-Driven Decision Making

- Utilize analytics to track revenue performance, including acquisition cost, LTV, ARR/MRR growth, and churn rates.

- Implement data-driven strategies to improve revenue forecasting and optimize revenue operations.

- Maintain regular reporting on key performance metrics and revenue forecasts for the executive team and board of directors.

6. Cross-Functional Leadership and Alignment

- Foster collaboration and alignment across sales, marketing, customer success, product, and finance teams to ensure revenue targets are met.

- Act as a strategic advisor to the CEO and executive team, providing insights on revenue growth, product-market fit, and competitive positioning.

- Champion a customer-centric culture across all departments, prioritizing an excellent user experience.