Chief Mngr - Brand Marketing - BFSI

Chief Manager - Brand marketing

With one of the leading insurance company

JOB SUMMARY:

Responsible for

- Managing Product Brand

- Drafting seller engagement strategy in tandem with the sales team

KEY RESPONSIBILITIES:

Consumer and seller insighting and understanding

- Idea generation from targeted segment

- Build product concepts alongwith Product Team

- Test amongst agents and consumers

- Product positioning, training deck, launch

- Develop sales concepts for existing products, test and launch

Advertising

- Work with the advertising agency and media agency

- Working on creative briefs and insights for the HNI segment

- Work with research agency for in sighting and feedback

- Ensure timely launch of campaigns

- Monitor performance of agency

Drive brand awareness and recall

- Drive brand awareness and recall through ‘Best in Class’ advertising campaigns targeted at the segment

- Focus on establishing a connect with the target audience and position the product offering successfully

Seller engagement

- Support the Sales Team with marketing collaterals eg. POS material

- Develop sales tools (product specific and generic) aimed at enhancing sales efficiency.

- Develop and roll out programs which act as door openers for agents and evaluate

Reporting

- Brand Awareness scores and Brand Track Research

- Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined

- Publish a monthly update on alliances

Others

- Develop and manage relationships across industries to suitably tap opportunities way before competition therefore giving a competitive edge

MEASURES OF SUCCESS:

- Brand Awareness scores

- Product revenues

- Adoption and usage of sales concepts and sales tools

- Target v/s achievement of ROI guidelines

- Quality of execution, adherence to timelines and innovativeness

- Feedback from Sales Channel heads

- Effective cost management

MINIMUM EDUCATION - MBA

MINIMUM/SPECIFIC EXPERIENCE:

- 7-10 years experience in Brand , Client Servicing in advertising agency will also be acceptable

Intrested candidate can apply on komal.patel@upman.in or else call on 9099077040