Chief Manager - Brand marketing
With one of the leading insurance company
JOB SUMMARY:
Responsible for
- Managing Product Brand
- Drafting seller engagement strategy in tandem with the sales team
KEY RESPONSIBILITIES:
Consumer and seller insighting and understanding
- Idea generation from targeted segment
- Build product concepts alongwith Product Team
- Test amongst agents and consumers
- Product positioning, training deck, launch
- Develop sales concepts for existing products, test and launch
Advertising
- Work with the advertising agency and media agency
- Working on creative briefs and insights for the HNI segment
- Work with research agency for in sighting and feedback
- Ensure timely launch of campaigns
- Monitor performance of agency
Drive brand awareness and recall
- Drive brand awareness and recall through ‘Best in Class’ advertising campaigns targeted at the segment
- Focus on establishing a connect with the target audience and position the product offering successfully
Seller engagement
- Support the Sales Team with marketing collaterals eg. POS material
- Develop sales tools (product specific and generic) aimed at enhancing sales efficiency.
- Develop and roll out programs which act as door openers for agents and evaluate
Reporting
- Brand Awareness scores and Brand Track Research
- Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined
- Publish a monthly update on alliances
Others
- Develop and manage relationships across industries to suitably tap opportunities way before competition therefore giving a competitive edge
MEASURES OF SUCCESS:
- Brand Awareness scores
- Product revenues
- Adoption and usage of sales concepts and sales tools
- Target v/s achievement of ROI guidelines
- Quality of execution, adherence to timelines and innovativeness
- Feedback from Sales Channel heads
- Effective cost management
MINIMUM EDUCATION - MBA
MINIMUM/SPECIFIC EXPERIENCE:
- 7-10 years experience in Brand , Client Servicing in advertising agency will also be acceptable
Intrested candidate can apply on komal.patel@upman.in or else call on 9099077040
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