Chief Marketing Officer - Startup

A heavily VC funded company is looking for a Rockstar CMO

Job description

- Overseeing entire Marketing Management portfolio (New Product Development, Advertising, Media, Promotional, Digital, Market Research & PR)

- Formulating & implementing ATL / BTL promotion activities (Electronic, Digital, Web based, Outdoor, Print, Window Display, QPS, Consumer Offers & Activation)

- Managing the Digital Marketing plan.

- Devising and implementing Marketing Strategy, Honing Brand Architecture

- Establishing a robust product positioning, Generating great product/service awareness. Carrying out market intelligence, customer segmentation and customized go -to -market plans

- Conducting integrated brand campaigns, handling Brand Management, Managing budgets, Building strong brand equity