Chief Marketing Officer - Startup

- As a Chief Marketing Officer (CMO) you will be responsible for leading the marketing strategy and execution for the EdTech company to drive user acquisition, engagement, and brand awareness.

- Manage a team of marketing professionals and work closely with product, sales, and customer success teams to ensure marketing efforts are aligned with the company's overall goals.

- The ideal candidate will have a deep understanding of digital marketing, brand positioning, and consumer behavior sector

- Develop and execute a comprehensive marketing strategy that aligns with business objectives.

- Define brand positioning and messaging for the company's target audience (students, parents, educators, etc.).

- Lead and manage all digital and offline marketing efforts, including SEO/SEM, social media, email marketing, and content marketing.

- Develop and manage performance-driven marketing campaigns to increase user acquisition, retention, and engagement.

- Optimize marketing channels and partnerships to drive user growth at scale.

- Build and enhance brand awareness through strategic positioning, messaging, and creative initiatives.

- Oversee product marketing, including product launches, promotions, and feature updates in coordination with the product team.

- Drive a consistent and compelling brand narrative that resonates with the education market.

Education:

- Bachelor's degree in Marketing, Business, or a related field.

- An MBA or advanced degree in a relevant field is preferred.

Experience:

- 10+ years of marketing experience, with a minimum of 5 years in a leadership role, preferably in consumer faced technology sector.