Chief Marketing Officer - Retail Firm

Chief Marketing Officer

About the Company:

The company is a leading retail giant in India, offering a wide range of products and services to meet the needs of a diverse and growing customer base. As it continues to innovate and expand, the company is looking for a dynamic, strategic, and experienced Chief Marketing Officer (CMO) to lead its marketing efforts and drive the next phase of growth.

Location- Andheri East, Mumbai

Reports to- CEO

Position Overview:

- The Chief Marketing Officer (CMO) will be the top marketing leader in the company, reporting directly to the CEO.

- This role will oversee the development and execution of comprehensive marketing strategies that align with the company's business objectives.

- The CMO will play a crucial role in building the company's brand, driving customer acquisition, engagement, and retention, and leveraging data and insights to fuel business growth.

Objectives of this role:

- Develop and implement strategic marketing plans that align with the company objectives and target audience market.

- Create awareness and consideration for the brand at a hyperlocal level in identified markets.

- Build a data-first approach to customer acquisition, engagement and retention.

Qualifications:

- Postgraduate degree in Business Administration.

- 15 years of experience in marketing preferably in the Indian market.

- Deep experience of having built brands in B2C market.

- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.