Chief Marketing Officer - Retail

- Responsible for building the marketing strategy, marketing content calendar, an integrated marketing campaigns.

- Ideate and execute brand storytelling campaigns, product campaigns, and ambassador/influencer marketing that come to life via all channels (i.e. website, online blog, social feeds, email, and digital marketing touch points).

- Partner closely with the direct-to-consumer and eCommerce team to test and learn what creative content performs best across paid media channels to optimize performance.

- Oversee all production activities for the brand and tactical campaigns as the key relationship holder for agency partners to ensure there is consistency in brand voice and messaging.

- Manage a dedicated team of employees responsible for creative development of marketing programs to increase the store walk ins, support the website, email, social, paid media, retail and events.

- Establish a strong social presence to drive the rapid growth of followers that also exhibit a high level of engagement with the brand, weaving in influencer and ambassador content and partnerships.

- Collaborate and lead across the organization. Fulfill a leadership role in conjunction with Merchandising, Business Development, Product & eCommerce teams, and any other internal departments as appropriate in coordination of marketing activities.

- Responsible for developing annual marketing budgets and prioritizing spend to support growth in store footfalls content creation and channel needs.

- This is a senior role and this individual must be capable of leading and influencing brand initiatives and be able to communicate effectively with senior leadership.