Chief Marketing Officer - Pharmaceutical

Industry : Pharma / Biotech / Clinical Research

Category : Sales & Marketing

Job Description : As a CMO reporting to the President, the incumbent will lead a team of 30+ marketing professionals

Client Details :

Our client is a listed Indian company with its presence spread across 65+ countries globally, they have a workforce of greater than 1000 people and business size of more than 300 Cr INR

Description :

Strategic & Innovation :

- To lead and develop, and execute innovative marketing strategies, plans and budgets with a focus on driving customer engagements, sales revenues and margins through multi-channel marketing.

- Passion for creating, sharing and assimilating new ideas and taking risk in associating and launching of New Marketing campaigns & Business models.

- Planning marketing activities in conjunction with company's growth plan and working out strategies to execute the plan.

Brand Management :

- Experience in creating perception through innovative marketing approach towards customer delight and enhancing brand value.

- Devising long-term brand building strategies.

- Developing, monitoring & evaluating marketing strategies for brands, keeping in view factors like PLC, leveraging inherent strengths of the company & brands, customer & market behavior, regional strengths & ensuring field compliance.

- Conceptualize and implement marketing promotional activities as a part of brand building effort.

- Ensuring successful participation in national and international tradeshows, exhibitions & organizing other events like conferences, seminars etc.

Product Management :

- Conceptualising strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning.

- Developing new products and services using research, customer feedback and implementing communication strategies, such as campaigns, to attract customers.

- Centralising target markets and determining how to best get the message across to particular groups.

- Preparing marketing plans, including budgets and progress reports; deciding on pricing and special deals for product and analysing customer feedback and monitoring customer satisfaction.

- Identifying areas for growth and creating strategic product line roadmaps to help drive adoption of the product and differentiating features.

- Collaborating cross-functionally on competitive selling, pricing, market development and field solutions.

- Charting out new paths for ensuring long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.

- Spearheading market intelligence activities for ascertaining market trends, influences and competition, utilising market intelligence information for future decision-making and strategic business planning.

Digital and Social Media :

- To be responsible for leading the planning and strategy development across all digital channels.

- Responsible for establishing a connected digital ecosystem that will build brand awareness and enhance Venus' reputation as a leading pharmaceutical company.

- Proactively develop and deliver compelling social campaigns to strengthen the brand's social footprint and drive engagement and across all our social media platforms.

- Responsible for driving the evolution and execution of corporate brand and strategies - design, development, analytics, SEM/SEO, social media, and user experience to drive demand generation, product awareness, relationship-building, customer loyalty, and traffic generation.

- Review and refine our global digital marketing strategy and execute on demand generation campaigns delivering superior results for engagement and conversion.

- Oversee growth, engagement and demand generation targets for all online and social media channels, including the corporate site, blog, Facebook, Twitter and LinkedIn pages, etc.

- Manage, execute and report on ROI of projects against allocated marketing budget.

- Budget Management: Lead annual and quarterly planning for the digital team including the expense budget, headcount, and forecasting.

Profile :

- Minimum 15 years of experience in marketing domain preferably in pharmaceutical industry.

- Ability to conceptualize innovative programs that helps in brand enhancement and connect with targeted audiences.

- An effective communicator with excellent interpersonal & communication skills and having a keen aptitude for learning and applying new knowledge resourcefully

Education : Pharma/Sciences graduate and MBA from premier institute (preferred)

Knowledge of injectables industry is a MUST

Job Offer :

This is a leadership role with high impact, apart from the market leading compensation, the person will be a key decision maker for the organisation.

For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

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