Chief Marketing Officer - NBFC

6 - 10 Years

Mumbai

Posted 9 years ago

#Marketing Head #Marketing #BFSI Marketing #Advertising #Brand Management #Marketing Communications #Media Planning #Public Relations

Laksh Human Resources associated as Hiring Partner for Non Banking Financial Company (NBFC) based in Mumbai with Pan India presence and booksize of 1700 Cr.

Job Title: CMO

Base Location: Mumbai

Reporting: To CEO

Experience: 7 - 10 Years

Education: MBA from tier 1 B School

Industry Preference: NBFC/ Banks only

CTC - not a constraint for relevant exp candidate from Tier 1 college.

Job Description & KRAs:

Profile:

- Head overall marketing for all products of the company for Advertising, Brand Management, Product proposition, Channels, fee Income, Corporate Social responsibility & public relations

Advertising & Brand Management:

- Brand Proposition

- Brand communication

- Media Planning

Customer Proposition Management:

- Manage Customer Segment proposition

- Maximize value for customers in each segment through multiple product (Funds &) offering

Channel Management:

- Centralized Support to tele-calling

- Focus on building digital strategy

Centralized Fee Income Management:

- Establish multiple fee income product : Insurance, Investment & Other services

- Corporate Social Responsibility

- Public Relations (Internal & External)

Smita Ghosh
Lakshhr,Noida
9540175252