Chief Marketing Officer/Marketing Head - eCommerce/Consumer Internet - IIM/FMS/MDI/XLRI

Role Chief Marketing Officer/ Marketing Head

Location Gurgaon

KRA Job Requirements

- Experience in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities

- Creating and executing marketing campaigns across various channels

- Creating and implementing overall marketing strategies across geographies

- Analysing the company's unique market position, its advantages and challenges for marketing channels 

- Leading the PR, Demand Generation, Platform Marketing, Product Marketing, Program Management and Brand Management

- Developing strategies for inbound and outbound campaigns including SEM/SEO, Email, Social

- Manage programs budgets by channel - campaign costs, performance and ROI through the demand generation lifecycle.

- MBA from Tier 1 college - The candidate should be an enthusiastic, experienced, metrics oriented 

- Ability to collaborate across departments

- Result oriented and ready to take ownership

- Must have a desire to make impact and high work ethics

- Prior experience in E-Commerce and/or consumer Internet is preferred