Chief Marketing Officer - Manufacturing Startup - IIM/ISB/MDI/FMS

CMO - Startup - Manufacturing Firm - IIM/ISB/MDI/FMS

Key Responsibility:

- Set clear objectives and goals, research and define target audiences, develop marketing and communications strategies.

- Responsible for business intelligence and various analytics as per management guidelines.

- Explore Business potential, market trends, demand estimation strategy.

- Developing proper key performance indicator for tracking financial and operational performance.

- Data Analytics, preparation of MIS, competitors' analysis, monthly review of business & sales performance.

- Conduct customer research and apply your insights to these and other initiatives.

- Promote the company as an innovator to the press and public and oversee outbound customer facing communications across our website, blog and social channels.

- Collaborate and lead across the organization.

- Represent the voice of the customer within the organisation, bringing your insights to cross functional stakeholders across product, design, user experience, engineering and executive leadership.

- Lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.

- Developing proper key performance indicator for tracking financial and operational performance.

- Market Visits, physical Audit undertaking periodically as per requirement.