Chief Marketing Officer - IT

Chief Marketing Officer (CMO) - Job Description (SAAS/B2B):

- We're looking for an experienced and visionary chief marketing officer (CMO) to join our team at

- As a CMO, you will lead the strategic direction, revenue generation and execution of all organisational marketing initiatives. This includes developing and incorporating comprehensive marketing strategiesthat align with our business goals.

- You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies and significantly impact our organisation's growth trajectory.

- We offer competitive compensation packages, health benefits, and a supportive work culture that values creativity, innovation and professional development. If you are zealous about leading innovative marketing campaigns and creating an immersive brand experience for customers, we look forward to your application.

Objectives of this role:

- Developing and implementing strategic marketing plans for revenue generation that align with the company's business objectives and target audience in the target audience market.

- Ensuring themarketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth for web & app development, ecommerce solutions, maintenance and digital marketing services.

- Managing marketing budgets, allocating resources effectively and optimising marketing spends to achieve maximum ROI.

- Fostering relationships with key business partners, vendors and media outlets to maximise marketing reach and impact.

- Collaborating with different teams, including product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives.

- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution & revenue generation.

- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Responsibilities:

- Develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.

- Drive brand positioning, differentiation and brand equity to enhance marketshare and brand awareness.

- Optimise multi-channel marketing effortsto reach target audiences effectively.

- Monitor and analyse market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.

- Curate pricing strategies that maximise profitability while remaining competitive in the marketplace.

- Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.

- Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.

- Execute comprehensive marketing campaigns, including web, email, print, television, radio and out-of-home advertising.

- Stay well-informed with the industry's advancements and the emerging marketing technologies.

Required skills and qualifications:

- A bachelor's degree in business administration, computerscience, marketing or an equivalent field: MBA preferred.

- 10-15 years of experience as a marketing officer or an equivalent senior marketing leadership role, preferably in the domestic & international market.

- Proven track record of developing, managing, generating revenue and executing wide ranging marketing campaigns across B2B and B2C verticals in the web & app development, e-commerce & digital marketing domain.

- Deep understanding of the domestic & international consumer landscape, market dynamics and cultural nuances.

- Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.

- Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.

- Exceptional communication and interpersonalskillsto collaborate with cross-functional teams, senior executives and external stakeholders.

- Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

- Familiarity with marketing automation tools, customerrelationship management (CRM) systems and analytics platforms.

- Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.

- Knowledge of regulatory requirements and legal considerationsrelated to marketing activities.

- Understanding of data privacy and protection regulations and their implications for marketing practices.